Music is one of the prime story drivers in video.
Especially for commercials.
With only minutes to get the right message across, the soundtrack has a lot of heavy lifting to do.
And its job is never the same.
Sometimes the music is front and center – driving the creative.
One perfect lyric could be the tagline for a client’s entire campaign.
Sometimes its job is more subtle — but just as vital.
Like music layered quietly under a voiceover to create the perfect vibe for an entire piece.
Whichever its task, it always drives a narrative.
It always tells some story.
And it always evokes emotion.
When you hire professional musicians to create a custom soundtrack, you’re inviting them to help tell your story.
It’s a big responsibility. And it’s an honor to be trusted with the job.
It’s also smart of you. Because musicians are great storytellers.
Why We Want to See Your Face: The Benefits of Doing A Music Search Together
For us to help you, first we need to understand your story. And we need to understand the way you want to tell it.
How do we do that?
We’ve found that hands down, there is one way that works best.
It’s the fastest, most efficient, and most rewarding way to collaborate on a composition with a client.
What is it?
The simple act of listening together, In Real Time (IRT).
It’s not always possible to meet IRL (In Real Life). But we do have the technology to meet face-to-face — no matter what.
And that’s one of our biggest secrets for success.
Clear and Honest Communication Wins Every time
It may sound quaint, but there really is no substitute for one-on-one communication.
A little human contact goes a long, long way…
Ever regret having an important conversation via text?
You can’t read tone. You can’t see facial expressions. You waste time going back and forth trying to clarify what you mean. Usually, at least one person ends up frustrated, dissatisfied, and unheard.
That’s what doing a music search without “IRT” is like.
There’s no reason it has to be that way.
We can say that with complete confidence, because —like much of the world — we’ve become recent Zoom pros. We’ve found time and time again that you can collaborate faster “in person” — even online.
That’s because communication flows more easily when you and your music team do a music search together.
You can fine-tune that perfect message… that ultimate tagline… that certain vibe… until it’s tweaked *just* right.
There’s a flow of creative energy that ebbs and builds when you work In Real Time.